Genre: eLearning | MP4 | Video: h264, 1280x720 | Audio: AAC, 48.0 KHz
Language: English | Size: 1.68 GB | Duration: 4h 29m
How To Prepare And Test UX Writing Decisions With User Reasearch
What you'll learn
Know about what Exploratory and Validating User Research are
Know why we need Exploratory User Research to prepare UX Writing decisions
Know which Exploratory User Research methods to use to prepare UX Writing decisions
Know what Competitor Analysis is and how and when to use it
Know what Conversation Mining is and how and when to use it
Know what Target Group Observation is and how and when to use it
Know what Focus Groups are and how and when to use them
Know what User Interviews are and how and when to use them
Know why we need Validating User Research to test UX Writing decisions
Know which Validating User Research methods to use to test UX Writing decisions
Know what Search Term Analysis is and how and when to use it
Know what A/B Testing is and how and when to use it
Know what a Comprehension Survey is and how and when to use it
Know what Card Sorting is and how and when to use it
Know what Usability Testing is and how and when to use it
Know what Cloze Testing is and how and when to use it
Know what Highlighter Tests are and how and when to use them
Know about further methods that can be involved to test UX Writing decisions
Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course "Introduction To UX Writing: How To Write Great Microcopy"
There are many examples of good and bad UX Writing out there - and no doubt, these examples are helpful for every junior and advanced UX Writer.
But is this really all we need to know in order to write great microcopy for our users?
The answer is short and simple: no.
Great copy and microcopy are always perfectly custom-tailored to the skills, needs, preferences, habits, fears, and values of our very specific target audience. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value.
And this is also why UX Writers - just like designers - more and more rely on proper user research and user testing, as it helps us to make target audience-specific, well-informed decisions about which emotions to address, which information to include, and which words to use.
However, especially for UX Writers who are new to the field, many things about user research and user testing in UX Writing remain obscure
How can user research actually improve my UX Writing?
What parts of our copy can be tested?
What kinds of different methods for exploring and testing are actually helpful for UX Writers?
How do we choose the right method?
What do we need to keep in mind when setting up our user research and user testing?
If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!
Who should join
This course is the perfect choice for all UX Writers and for everybody who works with UX Writing.
It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing into their product development process and are interested in how to make information-based writing decisions.
For user researchers who are very familiar with general user research techniques but have only little experience with using these techniques in the context of UX Writing, this course also provides some new knowledge - not much, but some.
What you will learn
In the first part of this class, you will learn
what user research is and how it goes together with UX Writing
how to properly prepare your user research for UX Writing
about different forms of exploratory user research
how different forms of user research support UX Writing decisions
about real-life examples of how to apply exploratory user research methods
In the second part of this class, you will learn
about the different quality criteria you can test your copy for
how to properly prepare your user testing
about different forms of validating user research and when to use them
about real-life examples of how to apply validating user research methods and tools
Sounds good? Then join this class and learn how to conduct user research and user testing for your UX Writing!
Who this course is for
Everybody who wants to transition into UX Writing
Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but have not yet conducted research for UX Writing
Designers, developers, and project managers who want to integrate UX Writing into their team
UX Researcher with no experience in exploring or testing UX Writing decisions
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